The HappyPrinting Social Content Inspiration & Guidelines document assists and sets the (Branding) Guidelines and Framework for setting up a 'Social Engagement' activity. This is all about setting up a Social presence (possibly using multiple Social Channels) for the country HappyPrinting webshop for awareness and ultimately sales creation purposes.
On the right, you can download the HappyPrinting Social Content Inspiration & Guidelines document by clicking on the image or the text below the image.
The Social Channels used by HappyPrinting are Facebook, Instagram, Twitter, Pinterest and in some cases (for pure B2B targeting) LinkedIn. Twitter and Pinterest are used in countries where those Social Channels are effective; Facebook and Instagram are always a good starting point.
Establishing an effective Social Presence requires a substancial investment & effort and should be structurally approached through 'Plans', frequent/regular Posts, and the frequent use of 'Stories' and 'Reels', plus the active 'seeking for & reacting to' other posts in other relevant feeds.
The use of 'Influencers' is recommended once there is a relevant 'Presence with enough Contents' and will result in increased growth in your 'Followers' (which results in increased awareness, potential customers, and increased effectiveness of the Social Channel).
Below all Country Social Engagements for the different types of Social Channels used by HappyPrinting in those countries, with their respective Assets, are shown for easy reference & use.
How does this work?
At the top the countries with Social Engagements are shown under the 'All our Social Engagements' heading
It lists all the countries where the Social Engagement assets are made available in this Repository and is for easy reference and to allow 'direct access' (see next Help Topic); it also shows which Social Channels are used in that country.
Go directly to a Country by clicking on the ↗ after the Country name
Each Country has a direct link button (↗) directly after the name and when clicking on that link, a new browser tab will open that is then positioned 'directly on that Country'.
NOTE: it might take a short while for the images to appear, so just 'hold your horses'!
Scroll down the page to see all Countries and their respective Social Engagements Assets (for a quick preview)
All the Countries and their respective Social Engagement Assets can also be viewed by just scrolling down on this page.
Click on the ↗ icon at the top-right of the Social Assets 'window' to go to that specific folder
A new browser tab will open with the corresponding Social Assets folder on the Repository; here all files stored in this Repository for that Country / Social Assets will be shown.
Scroll down in a Social Assets 'window' to see more of the Social Assets
Sometimes more images are available then shown, on the right hand side a 'scroll-bar' will then show; more images can be seen by scrolling down in that Social Assets 'window'.
'Hold-still' your mouse over an Image-name (listed under any Image) to see the the full file-name
To see the full file-name that is listed under the Image, hold your mouse still on the 'part of the file-name that is shown'.
The '_Source-Files_' folder contains the files (e.g. .ai, .psd,...) from which the Images were created
Each Social Assets 'window' has as first item the '_Source-files_' folder in which the files are stored from which the images were created; for easy of use, they have the same name as the names of the Social Assets (Images) shown in the preview.
Press the 'Top' button to go back to the top of the page
The 'Top' button listed at the far right after each Social Assets name, will bring you back to the top of this page.
Need more help on how to use HappyPrinting's Brand Assets Repository?
Go to the 'How to...?' page (click here) to get the full details on all Help Topics.