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The HappyPrinting Marketing Strategy and Manual & Advertising Assets
The HappyPrinting Marketing Strategy and Manual & Advertising Assets
The HappyPrinting Marketing Strategy and Manual is our digital rulebook that specifies every aspect of our Marketing approach. Apart from being used internally, it is shared with our partners and marketing agencies to brief them on how to market our HappyPrinting brand properly and consistently.
On the right, you can download the HappyPrinting Marketing Strategy and Manual by clicking on the image or the text below the image.
With the Marketing Strategy & Manuals comes also a set of Advertising Assets. Below all different types of Advertising Assets are shown for easy reference & use. Click on the respective image to go to the respective Advertising Asset.
On the left, examples of some Ad Images used by HappyPrinting. They are used in Advertisements in e.g. the Google Ads/Store, Facebook Ads/Store or other social platforms.
Good Ad Images are key for a good Conversion Rate of the Ad (and with that the Click-thru Ratio of the Ads).
HappyPrinting Campaign Images are used in all expressions of a 'Campaign'. A 'Campaign', or sometimes also called 'Promotion', could be any promotional activity to push e.g. a Sales Promotion (discount), a USP (Unique Selling Point), an 'Event' (e.g. 'Mother's Day), or another special occasion.
The expression could be on the website (home-page or product-page), in an e-mail Newsletters, in e.g. a Google Ads or in a Social Expression.
The Social Channels used by HappyPrinting are Facebook, Instagram, Twitter, Pinterest and in some cases (for pure B2B targeting) LinkedIn. Twitter and Pinterest are used in countries where those Social Channels are effective; Facebook and Instagram are always a good starting point.
Establishing an effective Social Presence requires a substancial investment & effort and should be structurally approached through 'Plans', frequent/regular Posts, and the frequent use of 'Stories' and 'Reels', plus the active 'seeking for & reacting to' other posts in other relevant feeds.
Good, 'catchy' promotional Videos are key in the Happy Brand promotion, for example on Product Pages on the website to promote a Product, but also on Social, to show e.g. a nice product that was printed, or 'How things are produced'.
The Videos are used in many of the Happy Brand Expressions, in e.g. Social Posts, Advertisments, NewsLetters, etc. (although seperate Repository pages also exists for the already created other Brand Expressions for Social Posts, Advertisements, etc.).
Newsletters are used to reach both new Customers as well as existing webshop Customers. Also at specific moments, when newsworthy events happen (e.g. Go-Live, major new functional addition, ...) they are used to reach the Media/Newsagencies.
The Newsletter Repository can be used for new Newsletter creation, both the images ('right-mouse-click' & 'save image') as well as the text ('select' & 'copy') or the 'idea' (e.g. Discount, Event, ...).
In Ads and Campaigns, both on the website as well as in e.g. Social Expressions, various Other Ad Images are used like:
Sale / Discount 'Buttons' - ...
Good, 'catchy' and easy to recognise Images help with the general perception of the customer of the quality and credibility of the site and play part in getting a good Conversion Rate of the site.
Google Sites
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